|
Propeller Head Plaza Technical and scientific discussion of amps, cables and other topics. |
|
|
|
Propeller Head Plaza Technical and scientific discussion of amps, cables and other topics. |
|
In Reply to: "Who's right, ahhh, the engineers of course. *They know it all.*" posted by clarkjohnsen on February 8, 2007 at 14:28:34:
HiAs there is no "life safety" issue involved with "hifi’, the people in that business are free to sell anything they want, any way they want.
All around us are plenty of other markets and products which are sold the same way.
When no ones life is at risk and your talking about disposable income, anything goes or nearly.I think it helps to think about the situation like those trying to sell to you see it.
RULE#1 The consumer reaction or impression you can create is the most important thing, far below you have the technical details.
For example, millions of people have bought Gas line Magnetizers and most have experienced better gas mileage.
You couldn’t convince these purchasers they were wrong as they experienced it first hand closed case, period. Clearly to them the manufacturers explanation about how the magnet works is exactly what is happening.On the flip side are the dread engineering faction who being chemists say "BUT magnetism has NO impact on the gasoline at all"
They say "look, treated gas has exactly the same energy, same burn rate, everything is the same as untreated gas, this can’t work as described".So here we have the identical subjectivist vs objectivist or Engineer vs Golden ear argument one has arguing about power cables, magic clocks and such.
Who is right? how does the gas line magnet work?
People who decide to buy one have made a subconscious decision to take action to improve the situation, intending to improve.
They further "invest" mentally by attaching the magnet themselves, probably getting dirty too.
Now, they get in the car to drive, expecting better mileage and they get it.
Subconsciously, they then drive in a way which is more conservative and so, get better gas mileage while the actual gasoline is unchanged.It is always the ones selling who are threatened by and are against any kind of reality check too, it is funny in hifi how they have been effective enough to convince many that in this one little area, ones perception follows a different rules than everywhere else.
A couple weeks ago I went to a local AES meting where the subject was audible illusions.
That was cool, examples of how easily your ears are fooled and can be fooled by adding in visual information too.
On the "user" side, In Golden ear hifi however, limiting ones impression to that gathered by ears alone is considered heresy essentially because there are fewer chances to be fooled or manipulated subconsciously.How things work becomes more clear if you read up on marketing and businesses which run on disposable income. It is actually kind of distressing to know how much they know about how people work and are manipulated subconsciously. One should keep in mind that TV exists as such a powerful force because of the influence it has, more precisely how much selling that influence is worth.
Best,Tom
This post is made possible by the generous support of people like you and our sponsors:
Follow Ups
- Need an overview of the biz - tomservo 06:44:05 02/10/07 (2)
- "Subconsciously, they then drive in a way which is more conservative." Exactly! And in audio... - clarkjohnsen 09:56:32 02/10/07 (0)
- ..and then there are the bold innovators who sell both Audio Transmogrifiers AND Mileage Enhancers - AJinFLA 08:40:04 02/10/07 (0)
Top of Page ]
[ Contact Us ]
[ Support/Wish List ]
[ Copyright © 2024, Audio Asylum, all rights reserved ]
