Computer Audio Asylum

RE: who cares about Marketshare ?

75.220.56.158

In Reply to: RE: Apple & Mac OS X Poised to take Marketshare ? posted by AbeCollins on June 12, 2009 at 09:20:50

Who cares about marketshare?

Protecting marketshare becomes the albatross around the neck of firms with the largest marketshare. Protecting the 'cash cow' becomes the overriding goal.

The innovation for which Apple is well known, and well positioned, occurs most easily in a smaller more 'agile' company.

More and more, MS's innovations come from acquisitions of firms they consider to be competitive threats.

Apple developes new innovative ideas internally, e.g. iPhone, iTunes (the store), etc.

Becoming the marketshare leader would be a bad thing for Apple, IMHO.

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