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Re: So, A guy walks into his local car dealership....

"Okay, but the customer could just as easily have gone home and popped the bonnet and said %&^^ing shit, look at this amazing technology, it gets better gas mileage, it's better for the environment, it's faster than the regular gas only model, requires less maintenance, calls the salesman and thanks him and his company for having such a SUV, "it's certainly a great vehicle, you should tell more people about it" :)"

You are of course, correct and indirectly make my point. Since this is different tehcnology, call it and market it as something different.... the interaction could have been:

Customer: "So is this one of those newfangled gasoline electric hybrids???"

Salesman: Yep! The best that technology currenty has to offer... the performance like that of a gasoline engine with better enconomy and better for the environment... you see the gas engine provides extra power for the batteries and the electric drive motors when needed... works seemlessly and drives and rides like a regular SUV. Now if you want, we also have the old fashioned gasoline engine driven SUVs as well..."

So now the customer can make an informed desicsion... maybe he is an old fashioned guy, likes to work on his own cars and just wants an old fashioned gasoline engine SUV. OR, maybe he is a guy excited by this new technology and a SUV that gives him the utlility of such a vehicle with better economy/efficency.
Happy Listening,
Rich Brkich
Retailer & Audio Asylum Industry Liaison


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