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RE: Not bothering

>What I as the Editor have to do is attract readers. Readers attract
>advertisers.

Exactly the case, Michael. From my tribute to my mentor John Crabbe,
editor of Hi-Fi News magazine from 1964 to 1982, at the essay linked
below:

"If you tell the truth about components you review, there will always be a
small percentage of companies at any one time who are not advertising in
your pages. But if you publish the truth, you will have a good magazine.
And if you have a good magazine, you will have readers. And as long as you
have readers, disgruntled advertisers will eventually return. But if you
don't tell the truth, you won't have a good magazine. And if you don't have
a good magazine, you won't have readers, at least not for long. And if you
don't have readers, you won't have advertisers."

Those cynics who keep trying to link editors' decisions with advertising
would do well to keep John Crabbe's words in mind. They apply to websites
as much as they do to paper magazines.

John Atkinson
Editor, Stereophile


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