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In Reply to: RE: Wonder if it also effective in other languages... posted by May Belt on September 13, 2009 at 15:03:10
"Write a label with the Red pen saying THIS AMPLIFIER SOUNDS O.K., attach it to the amplifier and listen. Next, write a label saying THIS AMPLIFIER PRODUCES GOOD SOUND O.K. Listen to that in comparison to the previous one and the sound will be better. Now, write a label giving the Brand name of the amplifier i.e THIS SONY AMPLIFIER PRODUCES EXCELLENT SOUND O.K. When you listen to that latest label in comparison with the previous one, you will have the best sound and then if you go back to listening with the first label in position on the amplifier, the sound - although good when you first heard that particular label, will now not be as good as with the latest label (giving the Brand name) attached.!!!"
So what if I write: "This mid-'70s Radio Shack receiver I just got at the thrift shop for $15 sounds as good as my big Adcom?" Will that make it true? What if, instead, I say it sounds as good as a Macintosh, or a Mark Levinson, or a Conrad Johnson? Will the sound then more closely resemble one of those?
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