In Reply to: From a person who IS a market researcher... posted by Robert H. on July 30, 2002 at 16:59:14:
***From a person who IS a market researcher and who runs a market research company***That isn't a guarantee that you're qualified. Market research companies come and go.
***1. You have no idea what market reseacrh they did prior to launch.***
Apparently very little or very poor research. If they had done more research of higher quality, they wouldn't have launched.
***The BEST market research is done with your own customers.***
That's only true if you have significant numbers of customers. DVD-A doesn't. The penetration of DVD-A discs is less than .5% of the population.
***a customer survey is only one part of a smart company's information and it's the best and easiest way to start.***
Again, in this case, it's certainly not the best and response cards are one of the worst methodologies available. Cheap, convenient and potentially very misleading.
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Follow Ups
- Re: From a person who IS a market researcher... - Rich 22:46:31 07/31/02 (0)