In Reply to: Shows what you know about market research (nt) posted by Maven on July 30, 2002 at 11:59:15:
By targeting its questionaires only at the slim segment of the music-buying public that is already buying their DVD-As, Warner continues to ignore all other segments. Those currently buying DVD-As are predominantly mch enthusiasts. It doesn't take a genius to predict the results of the survey. Warner will feel justified by the results to keep doing exactly what it's doing.You obviously think you're savvy re: market evaluation, so let's hear your theory of why this is good "market research".
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Follow Ups
- Of course it does - Jazz Inmate 12:35:02 07/30/02 (26)
- From a person who IS a market researcher... - Robert H. 16:59:14 07/30/02 (2)
- Re: From a person who IS a market researcher... - Rich 22:46:31 07/31/02 (0)
- . . .but not for the WG-4 - Jazz Inmate 11:09:30 07/31/02 (0)
- Re: Perhaps this isn't the only segment they are testing. - Maven 13:18:04 07/30/02 (22)
- Before heading straight for the cheap shot. . . - Jazz Inmate 13:28:24 07/30/02 (21)
- Re: Before heading straight for the cheap shot. . . - Maven 18:00:56 07/30/02 (0)
- Re: Before heading straight for the cheap shot. . . - TimM 13:38:34 07/30/02 (19)
- Re: Before heading straight for the cheap shot. . . - Jazz Inmate 13:48:05 07/30/02 (18)
- I think both viewpoints have merit here... - MT 14:06:56 07/30/02 (17)
- Re: I think both viewpoints have merit here... - Jazz Inmate 14:29:20 07/30/02 (15)
- Re: I think both viewpoints have merit here... - kotches 20:55:50 07/30/02 (13)
- Re: I think both viewpoints have merit here... - Rich 07:15:17 08/01/02 (0)
- Re: I think both viewpoints have merit here... - Jazz Inmate 09:28:39 07/31/02 (11)
- Re: I think both viewpoints have merit here... - kotches 15:56:43 07/31/02 (6)
- Re: I think both viewpoints have merit here... - Jazz Inmate 16:23:40 07/31/02 (5)
- Re: I think both viewpoints have merit here... - kotches 19:30:18 07/31/02 (4)
- Re: I think both viewpoints have merit here... - Jazz Inmate 23:04:43 07/31/02 (3)
- Re: I think both viewpoints have merit here... - kotches 08:05:03 08/01/02 (2)
- Re: I think both viewpoints have merit here... - Jazz Inmate 17:40:08 08/01/02 (1)
- Re: I think both viewpoints have merit here... - kotches 23:31:24 08/01/02 (0)
- Seems you have missed... - Mikko Mattila 10:15:19 07/31/02 (3)
- . . .nothing - Jazz Inmate 11:33:58 07/31/02 (2)
- The only point is the one on your head... - Maven 12:00:51 07/31/02 (1)
- You have been labelled... - rick5 13:16:03 07/31/02 (0)
- Re: I think both viewpoints have merit here... - MT 15:38:32 07/30/02 (0)
- Another point... - MT 14:12:12 07/30/02 (0)