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Of course it does

By targeting its questionaires only at the slim segment of the music-buying public that is already buying their DVD-As, Warner continues to ignore all other segments. Those currently buying DVD-As are predominantly mch enthusiasts. It doesn't take a genius to predict the results of the survey. Warner will feel justified by the results to keep doing exactly what it's doing.

You obviously think you're savvy re: market evaluation, so let's hear your theory of why this is good "market research".


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