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In Reply to: Warners asking more direct questions on their DVD-A questionaire... posted by MT on July 30, 2002 at 10:45:13:
...company to send out questionnaires. Standard business. The marketing research company's concluding analysis will be something like: "Yes, our results indicate that people are willing to buy DVD-Audio disks."Of course, the consumer who replied already bought a DVD-Audio because they answered the questionnaire.
By the way, did they ask for your email address or other personal info?
Sounds like they're not going to get a whole lot of response, though, due to the limited number of DVD-Audio disks available.
I have worked at companies where they did the mail-questionnaire thing. Useless statistics compiled by computer. What is most effective, if you want to be heard, is a certified letter with your comments mailed to the company president. That has more impact than a thousand questionnaires.
My two cents, of course.
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Follow Ups
- Sounds like Warner simply hired a marketing reserach.... - BWM 12:03:51 07/30/02 (1)
- These cards have been in every Warners DVD-A I have purchased over the past 1 3/4 yrs. - MT 12:25:29 07/30/02 (0)
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