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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: So in other words ... posted by Jim Austin on October 29, 2016 at 14:22:01:
Yes, transmission. However that does not necessarily mean a transmission to consumers.
As a business case remastering a major's entire catalogue in MQA over a period of a few months makes little sense. Most of those several million tracks are certainly not scheduled, or are even dreamed of, being commericially re-released. If they are to be re-released then this would have to be done gradually ( you don't release 10 million tracks in one hit). In this scenario conversion to MQA would be best tied to the release schedule. This makes more sense and would not tie up resources for converting tracks that will inevitably have limited appeal and limited ability to earn any financial return i.e. they will stay on the shelf.
Streaming services differ in the sense that they do want access to entire catalogues. However there is not any high rez ( in an MQA sense) service yet in existence. The take up of CD resolution services is so far limited and they have yet to prove themselves as economically viable. I believe that any business considering converting its entire inventory in one go to service such unproven ventures would be irrational.
However international majors like Warner have a huge need to distribute repertoire internally to its operational units across the world for all sorts of reasons not all of which will result in a release or supply to e.g. a streaming service. Perhaps Warner plans are for internal purposes rather than for anything that will necessarily be available to the public?
From my record industry days I remember leaving a meeting and walking back to my office with a senior industry lawyer. This was at the time of CDs's introduction. Having gone hook line and sinker for the "perfect sound for ever" pitch, the lawyer questioned why the industry would want the public (effectively) to have access to its masters. I reckon the same thinking still exists with many record company executives and would be applied by them to MQA.
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Follow Ups
- RE: So in other words ... - PAR 16:06:39 10/29/16 (3)
- RE: So in other words ... - ahendler 18:21:11 10/29/16 (2)
- RE: So in other words ... - PAR 01:19:43 10/30/16 (1)
- owned by Naxos - fmak 08:44:41 10/30/16 (0)
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