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RE: What then when

"Visually, it was like comparing Jenny McCarthy to Rosie O'Donnell. Chassis of milled and engraved aluminum using countersunk machine bolts vs rolled sheet metal and plain screws."

It's to your credit that you weren't swayed by a pretty face. But my point has to do with brand/price, not cosmetics.

"They are of the same price and both are of unknown brands to the listener?"

Again, my example has to do with situations in which the listener does know the brands and prices under review (or, as in the Stanford study, believes he does).


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