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It also depends upon perceived value...

...particularly at higher price levels .

Say the basic audio design including research, components, manufacturing, marketing and distribution results in something that can retail for $500 then purchasers will probably be happy if it comes in a decent folded steel box. If, however, the item needs to sell at $10,000 to make a profit then at that level a folded steel box will be unlikely to appeal to a purchaser. As such the result would have the visual characteristics of a typical inexpensive product yet cost a small fortune. It would thus offer a perception of poor value irrespective of its audio performance. Hence all of those hewn from solid aluminium cases that dominate equipment over a certain price point.

Incidentally as my system is in my living room and not in a dedicated space I must spend more time having to look at it rather than listening to it so its appearance does have some relative importance (albeit subservient to its functional merits).


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