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Eggsactly!

Anyway, the idea that publishing without ads is some guarantor of lack of bias betrays a laughably inadequate understanding of human nature.

Let's assume that a rich uncle I never knew the existence of leaves a huge amount of money in trust for me that I can have access to only if I publish an audio magazine that does not accept ads.

Does that mean that my audio publication is free of bias?

What a stupid idea.

This is humanity, people. I have my likes and dislikes, my loves and hates, my heroes and villains. I think some people in audio are admirable human beings totally apart from their products, and I think a few people in audio are blowhard buffoons, and I think a very small number are scamsters.

I seek out products that deliver exceptional value for money, and I ignore the products of The Merchants of Bling. Are those not "biases"?

So, yes, nearly every audiophile who has a twitchy fixation on the corrupting influence of ad contracts is a pious hypocrite, but, even worse, they have failed to think the premise through.

The only way to get a totally unbiased evaluation is that there would have to be a "separation of Church and State" (a phrase that appears nowhere in the Constitution) between the reviewing staff and the logistical staff, and the reviewer would be escorted into the listening room wearing a blindfold, not knowing the identity or the price of the device under test.

And what would that prove?

Not much.

IMHO.

Happy 4th, y'all y'all.

JM

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