Home Critic's Corner

Discuss a review. Provide constructive feedback. Talk to the industry.

RE: The BIGGER the ad, the worse the product. Didn't Gordon Holt say something like that?(nt)

It was in the 1st issue of Stereophile and the article was about how to write an audio ad. The gist was the worse the product the more you claimed it did because a wise customer won't buy the product in the 1st place so you might as well claim the ridiculous and hope to get the buyer who doesn't know what he is doing.

The best part is that he wrote some fake ads. And he told me that he didn't have any company in mind. And yet he still got some letters asking why he had picked on those companies.


This post is made possible by the generous support of people like you and our sponsors:
  Amplified Parts  


Follow Ups Full Thread
Follow Ups

FAQ

Post a Message!

Forgot Password?
Moniker (Username):
Password (Optional):
  Remember my Moniker & Password  (What's this?)    Eat Me
E-Mail (Optional):
Subject:
Message:   (Posts are subject to Content Rules)
Optional Link URL:
Optional Link Title:
Optional Image URL:
Upload Image:
E-mail Replies:  Automagically notify you when someone responds.