In Reply to: The BIGGER the ad, the worse the product. Didn't Gordon Holt say something like that?(nt) posted by samtellig on May 2, 2015 at 07:50:52:
It was in the 1st issue of Stereophile and the article was about how to write an audio ad. The gist was the worse the product the more you claimed it did because a wise customer won't buy the product in the 1st place so you might as well claim the ridiculous and hope to get the buyer who doesn't know what he is doing.
The best part is that he wrote some fake ads. And he told me that he didn't have any company in mind. And yet he still got some letters asking why he had picked on those companies.
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Follow Ups
- RE: The BIGGER the ad, the worse the product. Didn't Gordon Holt say something like that?(nt) - hahax@verizon.net 20:26:55 05/03/15 (3)
- RE: The BIGGER the ad, the worse the product. Didn't Gordon Holt say something like that?(nt) - John Atkinson 04:03:12 05/04/15 (2)
- RE: The BIGGER the ad, the worse the product. Didn't Gordon Holt say something like that?(nt) - c1ferrari 21:26:37 05/05/15 (0)
- RE: thanks for reprinting it [n.t.a.] - wangmr 02:06:14 05/05/15 (0)