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RE: But..But..But..But..

Memory really requires salience and, for me, ads have little/none. I read the NY Times every day and I have been on their reader's panel for more than a decade. Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement. Even though I have read the particular section and, often, read an article on that same page, I cannot recall seeing the advertisement except in, perhaps, 1 out of 20 cases.

No doubt there is always some subliminal effect but if it never rises to the level of consciousness, how can one know that there was or was not an ad?


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