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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: RE: Thoughts on Stereophile posted by dan hirsh on February 25, 2015 at 08:26:44:
>Large corporate ownership of a magazine like this is not an automatic
>death sentence. It is dependent on management and priority. Yet it has
>become clear that the publication's corporate ownership may not and
>probably will never see the importance of this niche in the consumer
>world as much as we do
You are correct when you say that the corporation is not interested in
Stereophile's subject niche. But this is not because of lack of respect
for the niche, but because this is a _publishing_ company; their area of
expertise is publishing. Management is agnostic when it comes to subject
matter. The Enthusiast Network's portfolio includes Motor Trend,
Automobile, Baseball Weekly, Recoil, Snowboarder, Skiing, Surfer,
Sound&Vision, Shutterbug, Hot Rod, and many other diverse titles in
addition to Stereophile. What matters to the corporate managers is that
all these magazines meet their revenue targets without costs exceeding
what has been budgeted.
As long as that is the case, management is completely disinterested in
any magazine's subject matter. As Stereophile is successful in publishing
terms, meeting its financial goals, and maintaining a stable circulation,
both of which it does, I am allowed a totally free hand in what I choose
to cover and how I choose to cover it. There is no pressure on me to seek
a wider, mass-market audience or to cater to just the ultra-wealthy or to
change Stereophile's product focus from audio to home theater, say,
because that is what is currently selling.
For almost 29 years, I have been allowed a free hand to make whatever
editorial decisions I feel appropriate and to set Stereophile's editorial
policies and strategies. If that ever changes, it will be because I am no
longer doing my job to the best of my abilities and the magazine's
financial health will be be suffering. And it will then be time for
someone else to take over the running of the magazine. But until that
time, the only person who decides what appears in Stereophile is me.
John Atkinson
Technical Editor, Stereophile
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Follow Ups
- RE: Thoughts on Stereophile - John Atkinson 18:02:24 02/25/15 (0)
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