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RE: HIFI+ is one beautiful magazine

We don't run any reviews between the two titles now, and after about 2010, exceptions to that rule were generally because something massively catastrophic went wrong with the scheduled review on one or other side of the Atlantic. IIRC, the last one was one of Neil Gader's reviews that we ran in Hi-Fi+ because the UK reviewer was too busy doing something trivial like having emergency surgery when he should have been filing his copy. What a lightweight!

Sharing content was an experiment in cost-saving that didn't play well on many levels. Despite all our indicators suggesting the crossover in readership between TAS and HiFi+ was very small (less than two per cent of our total combined readership), and despite extensive rewrites to bring the reviews into house style, the shared content idea simply didn't work, and was dropped. In all honesty, the state of the world in 2009 (when we started experimenting with shared content) was very different to the marketplace of 2015, and some of the financial concerns that necessitated Hi-Fi+ having to borrow words from its big brother no longer exist.

However, we are using some reviewers across both titles, but they are not writing about the same products. They also need to be able to write to the very different styles imposed by the countries we both spring from; typically UK reviews are more concise and irreverent than US reviews, as befits a country that gave the world Top Gear.
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Editor, Hi-Fi Plus magazine, Lun-duhnn, Ingerland, innit

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