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Discuss a review. Provide constructive feedback. Talk to the industry.

Worse, IMO, the existing advertisers are now "tainted."

If I were one of them (and I was in advertising/marketing for 40 years) I'd pull out at the first opportunity. The presumption being that any advertiser "paid" for his/her review, and that MUST be taken into account in any subsequent buying decision. The more you think it through, the worse this decision is, again IMO.

Personal note: the 6moons review played a significant role in my purchase of Gallo Reference 3 speakers in 2004. Had I suspected that Anthony Gallo paid for the review, I would likely not have bought the speakers on the same timetable. I did hear them in a store, after reading the review, but they sounded little like what the review said and I believed in the inherent honesty and integrity of the 6moons review, so I bought them anyway. That belief is now gone and I see no reason to follow 6moons anymore.


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