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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: High Fidelity Report: Reviewer Accommodations Compromise Credibilty posted by Sprezza Tura on April 30, 2014 at 09:53:47:
Perhaps Sommovigo feels the need to differentiate his Web site from other sites and publications by having his writers make no accommodation purchases. Perhaps Sommovigo thinks he can attract more eyeballs to his Web site if its writers don't make accommodation purchases. Perhaps he believes that readers will find articles on his Web site to be more attractive, more believable, or more something sufficient to increase its hit count to the point that ad buyers will spend more money with him. Perhaps his site is not generating enough traffic to convince advertisers to buy more ads and he needs to try something different.
Perhaps he believes his destiny lies in the taking of what he believes is a 'higher ground position' or he believes he is crusading for countless voiceless audiophiles yearning to be free of rapacious accommodation buying reviewers. Perhaps he's hoping to say something sensational enough - "hey did you read that article on THFR - man its about time this issue came out of the shadows" - to get links to it posted elsewhere - a shot heard round the audiophile universe.
If his writers are not compensated with the possibility of accommodation purchases, how are they compensated? Are the writers compensated with advertising dollars from manufacturers whose products they review.
Are reviews on a site where writers make no accommodation purchases better reviews - by whatever standard of 'better' one prefers to use? (True, accurate, reliable, honest, ... whatever.) Are readers of such reviews more likely to return to the site and increase its traffic (and ad revenue) especially because the site's writers don't make accommodation purchases? Are buyers of products more likely to find magical audio synergy - or whatever they're after - if a review of the product they bought was written by a writer who doesn't make accommodation purchases?
Obviously I'm not understanding. One can get a daily dose of righteousness on virtually any audio Web site or forum. What's his point?
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Follow Ups
- RE: High Fidelity Report: Reviewer Accommodations Compromise Credibilty - JTimothyA 23:19:39 05/03/14 (1)
- RE: High Fidelity Report: Reviewer Accommodations Compromise Credibilty - Sprezza Tura 10:38:23 05/04/14 (0)
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