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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: What I am realizing is the reviewer community is a club... posted by Steve Parry on April 9, 2014 at 15:12:59:
and its easy to show that its unethical to do a negative review.
We've been through this one before so in a nutshell:
A bad review can occur because:
1) the reviewer is incompetent at setup
2) the reviewer made a mistake and won't man up to it
3) the reviewer might have a personal beef with the manufacturer, unrelated to the product
4) the reviewer might be asked to write a negative review based on the fact that the manufacturer is not an advertiser
5) a product is damaged in shipment, and the manufacturer is not allowed to repair it
6) there could be politics with another manufacturer/advertiser
7) a magazine, wanting to show that they have 'hard hitting journalism' will select a sacrificial lamb (manufacturer), one that cannot fight back due to their small size or the like.
8) a reviewer/magazine is carrying out a vendetta against the manufacturer. This is not quite the same as 3)
I've seen all of the above.
If a product does not measure up to some sort of minimum standard, the best policy is to not write anything about it and return the un-reviewed product. Out of sight: out of mind.
If you look at Car and Driver, they have shootouts all the time. Imagine them doing a bad review of a car because it does not stack up to some unknown car of which nothing is revealed. That would never fly.
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Follow Ups
- The correct principle is that a rising tide raises all boats - Ralph 13:56:34 04/11/14 (12)
- RE: The correct principle is that a rising tide raises all boats - chervokas 13:21:09 06/13/14 (5)
- RE: The correct principle is that a rising tide raises all boats - Ralph 14:18:25 06/13/14 (3)
- RE: The correct principle is that a rising tide raises all boats - chervokas 19:03:09 06/13/14 (0)
- Let's set expectations - Bill Way 15:00:11 06/13/14 (1)
- RE: Agreed nt - Ralph 08:55:25 06/16/14 (0)
- RE: The correct principle is that a rising tide raises all boats - lord addleford 14:13:03 06/13/14 (0)
- RE: The correct principle is that a rising tide raises all boats - rick_m 10:13:17 04/14/14 (1)
- RE: The correct principle is that a rising tide raises all boats - Ralph 11:06:53 04/14/14 (0)
- RE: The correct principle is that a rising tide raises all boats - geezerrocket 15:15:03 04/11/14 (3)
- RE: The correct principle is that a rising tide raises all boats - Ralph 09:28:23 04/14/14 (2)
- RE: The correct principle is that a rising tide raises all boats - geezerrocket 10:50:09 04/14/14 (1)
- its funny, - Ralph 11:12:15 04/14/14 (0)
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