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RE: Print-zines, E-zines, size, policies, etc.

I think what you point out is interesting, but I'm not sure it's realistic for, say, the audio industry. At 325,000 subscribers, you're likely talking about more readers than all the audio-based print magazines combined, times two.

The real test will be if they keep it up over the long term, or if the accountants come in and say, "well, if we drop the payment option we'll far outweigh it in advertising."

On the whole, we're only talking about a few VERY LARGE publications doing this. Has it been successful for a more typical magazine? Likely it's been tried, but I haven't seen any stats on the success -- perhaps there hasn't been any successes. I have a hard time believing that most print magazines today will keep close to their subscriber base if they moved exclusively online and charge for it there -- even if it's a fraction of the price.

Doug Schneider
SoundStage! Network


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