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RE: Print-zines, E-zines, size, policies, etc.

As I understand it, advertisers aren't willing to spend as much per reader on web ads as they are on print ones. Maybe they think the print ads have more impact -- an ad next to a column of text, or a two-page spread that a reader has to leaf through, being more effective than a little box or an annoying pop-up. But this has apparently been a problem for newspapers that have tried to shift their presence online. So has the loss of very profitable classified ads to free media like Craigslist.


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  • RE: Print-zines, E-zines, size, policies, etc. - josh358 16:43:49 02/29/12 (0)

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