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Discuss a review. Provide constructive feedback. Talk to the industry.

RE: Print-zines, E-zines, size, policies, etc.

>Despite what the print publishers say, the print-based magazines are failing at
>an alarming rate, not just in audio but all industries. I'm good friends with
>people who work for various print magazines and they all have one foot out
>the door because most are on the verge of failing.

Hmm. Obviously, as the editor of a print magazine I have a horse in this race,
Doug. But the situation is more nuanced than you represent here. The more
widely a publication casts it editorial net and the inherently more shallow its
coverage, the worse it fares against competition from the Web. The Web
does "wide and shallow" very well, and does it for free!

But the narrower a publication's niche and the deeper its coverage, the more
likely it can sustain itself in the Internet age. Readers can't get exactly what
that publication has to offer on the Web for free, and that fact guarantees a
source of income for the print-based publication. I am not saying that the
Internet can't do "narrow and deep"; indeed it can. But a "narrow and deep"
print publication can compete successfully, unlike the "wide and shallow"
titles that are indeed in danger of going to the great newsstand in the sky.

But as you said yourself earlier in this thread, all print publications these days
also have Web presences. In the case of Stereophile, yes, the core content
appears in the print publication (though the fact that almost 10% of our
subscriptions are Zinio or Apple Newsstand editions makes the use of the
word "print" somewhat anachronistic). But then we have Stereophile.com
with half a million unique visitors each month and the two new websites
InnerFidelity.com and AudioStream.com we launched last year, with more on
the way.

So while I do have a horse in this race, I think the phrase "on the verge of
failing" paints with too broad a brush, at least as far as Stereophile is concerned.

John Atkinson
Technical Editor, Stereophile


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