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RE: One of the problems with ezines...

>If the advertising keeps the magazine or e-zine afloat then the advertising
>revenue department is the one in control - there is no real wall there.

In your world, perhaps, RGA, but not necessarily in the real world. Every
month an editor, if he is worth his salary, will need to make editorial decisions
that result in ad dollars being left on the table. Long term, those decisions
help the publication survive. See my mentor the late John Crabbe's
comments on this subject in paragraphs 6 and 7 at the link below.

John Atkinson
Editor, Stereophile


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