Critic's Corner

"I guess we could pay a lot more for a subscription and lose that ad section."

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No, all you are covering on your subscription is a portion of the mailing cost. You could not pay enough in a subsription to save a broken business model. Without eyeballs, the ad revenue plummets. More ads, fewer eyeballs, lower ad rates, even more ads, fewer eyeballs.... Without a vital magazine, eyeballs plummet. You need a page of ads for a page of content. Once a male oriented publication goes above this 1:1 ratio it is doomed.

We are living through the death of print media and that is GREAT! Online offers 1000% better potential if they can make the transition to a profit model (offering something that people want to pay for). Multi-media is so much better than print for these types of things. Imagine watching interviews, show reports, factory tours component setup, 1000's of pictures, hotlinks, content downloads. Rather than a castrated version of the print edition.

___
Long Live Dr.Gizmo




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