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In Reply to: RE: TAS serves up another crock of cognitive dissonance. posted by regmac on March 19, 2008 at 14:24:34
I totally understand your point, and agree with it. This despite the fact that I formed MusikMatters Inc., exclusive US Distributors of Usher loudspeakers, to explicitly address the issue of the distortion of price/performance in high end audio.
Our best selling products are the $ 400/pair S-520's and the recently developed "tiny dancer", the $ 2,800/pair Beryllium tweeter based monitors. Most of our marketing spending is in support of these exciting, high value products. I would urge people to give the Be 718's a listen regardless of the price point they are willing to pay. At $ 2,800/ pair, these are true giant killers.
The Be 20's that were reviewed by CM and featured on the TAS cover is our flagship, top - of - the line, product that we believe competes effectively with loudspeakers costing 2 to 3 times as much. It is in that "relative" context that they are "affordable", not in any absolute sense. It is the Beryllium tweeter from this loudspeaker that we "trickled down" to the Be 718 to achieve the price performance breakthrough. We are now working on further "trickle -down" effect in our sub $ 1,000 products; stay tuned.
I hope this context is helpful.
Atul Kanagat
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