Critic's Corner

I hear what you are saying, but, the marketplace has spoken.

72.87.68.138

In Reply to: RE: My guess is that most audio writers have ruined a few napkins posted by galnat on February 04, 2008 at 02:12:39

Could a different approach to "brand management" have resulted in a different state of affairs?

Perhaps, but not inevitably.

I subscribe to Sports Car Market magazine. It costs $58 a year. Their core readership is a few thousand people who can write the multi-million-dollar checks for classic cars. The rest of us a dreamers, or looking for advice on $2000 bargain classics. Why should SCM price a subscription at $12? Jay Leno wants to read the magazine, or not. He never sees the bill, he has people to do that stuff.

No audio magazine seems to have managed the same thing. Perhaps because for a lot of people, they want information to make a purchase, and then they are happy, no need to keep up. Classic cars are probably more of a hands-on thing than stereo.

Personal feelings or the lack of personal feelings aside, if I received a solicitation for a new magazine that would be all HP all the time, for the same money I spend on Sports Car Market, I would decline the offer.

It's not hard feelings it's not sour grapes, it's just I am just not that much into his writing these days or for the past several years. IMHO, when Frank Doris was editing TAS and Michael Fremer was writing, there was a crackle of electricity to TAS that no audio magazine has had before or since, and HP was a sideshow. An interesting and sometimes informative sideshow, but the rest of the cast made greater contributions. NB I am not talking about myself, I wrote for TAS only at the end of the first regime, and for the first few years of AMM.

I sincerely wish the best of luck to anyone trying to start an on dead trees audio magazine today. I don't think it can be done as a rational business model. That doesn't make me turn cartwheels of joy, but it seems to be the truth.

Cheers,

JM

Follow Ups:

So it's really all about you - LOL! (nt) - mkuller 13:33:37 02/04/08 (1)
- Huh? - John Marks 14:53:15 02/04/08 (0)
[Sigh] nt - clarkjohnsen 12:00:47 02/04/08 (0)

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