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In Reply to: RE: Sounds like a Business Plan posted by Dynobot on July 26, 2015 at 11:51:17:
"For some reason I don't think Leben depends on the American market to stay afloat."
I'm sure you are correct in that statement. But they did expand to the USA market and I'm fairly certain they did it for potential growth. However, after this thread, I'm now also fairly certain that it is perceived as a luxury brand with customer-desired retro styling and in a different market than most high-end audio equipment. They sell to a buy once and keep it forever customer.
That works until potential customers start asking "what if I don't like it?". Then you get into the long-run scenario I described previously.
There's nothing wrong with a business plan such as theirs. It simply puts a major constriction on the number of potential customers. The luxury market is different from audiophile-land so it may not matter.
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Follow Ups
- RE: Sounds like a Business Plan - Terry P 12:07:20 07/26/15 (5)
- RE: Sounds like a Business Plan - Dynobot 12:23:15 07/26/15 (4)
- Sounds reasonable - robertd 14:16:11 07/27/15 (1)
- RE: Sounds reasonable - Dynobot 13:29:53 07/28/15 (0)
- RE: Sounds like a Business Plan - Terry P 15:32:10 07/26/15 (1)
- RE: Sounds like a Business Plan - Dynobot 16:15:47 07/26/15 (0)
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