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The up-market strategy

What to make of this? The X.5 series was plenty expensive for a lot of folks and the X.8 prohibitive. I have a X150.5 which I could only afford used.

But I don't think the American small-run makers really care about the middle market anymore; up-market allows higher margins that afford good profits despite small sales volume.

Also there might be a little of the demand boost that super luxury goods have long provided. That is higher price = more prestige for buyers = more sales.



Dmitri Shostakovich


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