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In Reply to: RE: Technics should rethink the discontinued 1200... New direct drives out of Japan - posted by Waxxy on September 14, 2014 at 19:42:30
They should bring back the SP-10 III. Imagine how much they could charge for it!
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you could charge a ton and sell one, or be fair and sell a lot.
20K is the ballpark. if you adjust for inflation.
dee
;-D
True terror is to wake up one morning and discover that your high school class is running the country.
quote by Kurt Vonnegut
What is your calculation to adjust for inflation?
The last year the Technics SP-10 Mk 3 was marketed I found a price of $1700 for the table and $800 for the base so $2500.00 all told. So at 20K you are close to ten times the original price. Does that make sense?
There are more factors than inflation to be considered.
Just for fun I looked up a Porsche 911 of 1978 and the base model was around $39,800.00. A present day 911 is around $84,300.00. And you get way more car in 2014 than back then, model for model. These are rough numbers based on a quick check on the web and they could be off some. But by your reckoning a 911 should be around 318 K?
So I would think that Technics would be able to market a modern and improved version of an SP-10 Mk 3 for about 5-6 K, assuming there is enough volume, and that is where we get into trouble. Panasonic will never build anything in small batches like top of the line turntables. Add to that the fact that the market will ultimately set the price so that it could be just about anything if kept in line with the prices of boutique manufacturers.
In terms of ballpark figures, I am told that a 2014 dollar is about 364% bigger than a 1978 dollar. You are adding 700% to the 1978 price.
Something is wrong if you simply point out inflation and arrive at 20K.
At any rate all this is fantasy.
I don't want to start a kerfuffle, I simply think that the number you arrive at to adjust for inflation is of the type only found on audio sites. I could be wrong, my numbers could be off, but your estimate seems wild to me based on inflation.
Now if you told me that Teechnics should ask 20 K to have any cred with audiophiles, I think you would be on to something.
I got something like 5K for the table from vintage Knob..2500 for the motor and the rest for the other stuff. so adjusted for inflation about 12K...and allowing to market on the cachet...say 20K and you make some dough :).
dee
;-D
True terror is to wake up one morning and discover that your high school class is running the country.
quote by Kurt Vonnegut
Vinyl Engine was my startig point price-wise.
Not a big discrepancy... the point is that Panasonic/ Matsushita could produce a top flight table for less than 20K. And using the Technics name and the SP 10 label would sell very well.
dee
;-D
True terror is to wake up one morning and discover that your high school class is running the country.
quote by Kurt Vonnegut
Less than twenty vs considerably less than twenty, hmmm...
I just wanted to know how you go about accounting for inflation.
I guess you are satisfied with your number, especially once you express it as a cap.
I don't think the market is there to have a large Japanese concern restart production of such a product no matter how great it was, which is a shame though as their designs and their build quality were exemplary.
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