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In Reply to: RE: VPI Traveler Finally Up and Running posted by HW on August 17, 2014 at 21:38:33
That's the problem with companies like Music Direct. They call themselves dealers but are really distributors. Dealers are locations with a physical showroom, who take time to demonstrate the equipment and work through any questions or problems. They promote and support the products they represent. Distributors are warehouses that ship; boxes in, boxes out. Unfortunately, they don't even do a good job of that as HW alluded to, they don't provide adequate stock to keep up with the demand.
Dealers typically make 35-40 points in order to compensate them for their time and effort in promoting the products and the amount of floor space (and warehouse space) they have to devote to the product.
Distributors typically make 10-15 points as they don't have the same costs involved as dealers. They are volume based with minimum effort.
However, Music Direct and others demand 40%, the same margins as dealers even though they barely qualify as a distributor.
My advice to VPI: Support your dealers and lose the distributors, they are only hurting your business.
Follow Ups:
Your statement may be generally true, or was before local dealers became a footnote to the Internet, but Music Direct has exceptional customer service. They have stock and apparently, the financial muscle to treat a customer right.
My Traveler was a Demo at a substantial discount and when the motor failed on Day Two, they immediately provided a prepaid return label and shipped a fresh replacement unit.
Years ago, I bought my VPI 16.5 from Music Direct. It arrived DOA. Music Direct promptly shipped me a RMA and shipping label and I had a complete replacement within a week. Fantastic service.
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