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In Reply to: RE: I find his premise flawed posted by E-Stat on March 24, 2016 at 14:17:17
"You could say Bose Corp. owes its massive success in high-end audio to a serious case of buyer's remorse."
Bose's success is greatly overrated. It has had an inconsequential impact on high-end audio.
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The company's core competency is marketing at which they most certainly excel!
I agree. He was a master marketer. More people than there are audiophiles believe that Bose 901 are the best speaker ever made.
Dave
As if to prove your point; this article smacks to me of a Bose-sourced document given a sympathetic exposure to the populace via the cnbc site. Self promotion but published by a third party.
....The vast majority of loudspeaker companies that prospered in the 60s through the early-mid 70s are long gone, AR, Advent, epi etc. Bose is one of a tiny handful that survived and prospered, part by changing with the times.or not changing, as the 901.
One cannot argue with their success as a company. The issue is the contention that they have had an impact on high-end audio and, despite the assertion of the writer, the truth is that their role in high-end was transient and well in the past.
The market there is pretty small, relatively speaking. I'm guessing the Bose marketing department was going for the largest audience possible.
There is no beer in food, but there is food in beer.
Originally, yes. Then, he really got smart. ;-)
Popularity is not directly proportional with quality. Sometimes it is inversely proportional.
Dave
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