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In Reply to: RE: MQA is Hostile to Computer Audio posted by Tony Lauck on April 10, 2016 at 08:49:58
You'll notice that many reviews in the usual mags are hostile to computer audio. Hostile may be too strong but lets say unfavorable.Why? Probably not because EVERY branded turnkey product sounds better than a DIY PC based system, but because there is no MONEY to be made by anyone who pushes DIY PC based audio solutions. Not the high-end hardware manufacturers, not the magazines that rely on ad revenue, not the reviewers who rely on new products for review, which in turn get advertised in the magazines.
You're not going to see reviews for mother boards, SSDs, DRAM, operating systems, protocols, etc. or even complete PC's with numerous tweaks because no one in the industry makes money here. Shove a PC (or some other "computer") into a "high-end" case, tweak it, brand it, and wrap it in marketing hype on how only the manufacturer can create magic with it and you now have a viable product for review and advertising dollars.
The other problem is the fact that most of these DIY computer based audio systems are "one offs" with too many variables for a meaningful review. Sure there might an isolator here, a reclocker there, a new piece of software, a dedicated USB card, etc. But the real money and ad revenue won't be found here. It will be found in turnkey music servers, network players, and complete systems made by manufacturers targeting the high dollar high-end market. These are complete products that can be reviewed, photographed, advertised, and sold direct or by dealers.
- A PC or Mac with a variety of tweaks, no matter how awesome it may sound, will never "win" in a magazine review.
- Reviewing and selling readers on Mac, Dell, HP, or Generic White Box PCs for high-end audio offers no monetary benefit for the tight knit high-end audio ecosystem.
- If you can't brand it you can't advertise it, so no one makes money from it, ....so why review it favorably? Pretty simple stuff really.
Edits: 04/14/16 04/14/16 04/14/16 04/14/16Follow Ups:
"A PC or Mac with a variety of tweaks, no matter how awesome it may sound, will never "win" in a magazine review."
And that is because it can never win in real life. Ever.
The audio magazines are not computer magazines..you have plenty of those already. "Reviewing" computer peripherals and components is subject to thousands of variables and would serve zero purpose in relation to audio.
What pisses people like you off is they don't cater to the COMPUTER part of the computer audio equation.
No wonder you like the Intona..it looks like a 1980s computer peripheral..or a pencil sharpener if you ask me.
I'm not pissed off, but by the hostile tone of your response it's pretty clear that someone is.Could it be because even the slightest possibility that someone's DIY PC/Mac setup might sound better than your $6000+ "Antipodes DX Reference Appliance" puts you on the defensive? It sure looks that way based on your response to my post.
"A PC or Mac with a variety of tweaks, no matter how awesome it may sound, will never "win" in a magazine review."
"And that is because it can never win in real life. Ever."
If you say so Mr. Isaak J. Garvey (P) - Music Industry Professional, UMG. Hollywod, CA, United States . ;-)
Edits: 04/14/16
LOL..exactly the response i would expect from an Apple Zombie.
You need a $400 pencil sharpener to make your POS Mac sound passable.
Have fun. Until the next "hot" USB fixit comes along.
Well Issak you lost that argument.
When they discover the center of the universe, a lot of people will be disappointed to discover they are not it. ~ Bernard Bailey
Edits: 04/19/16
Sure, what ever you say Bubbles.
You lost again.
When they discover the center of the universe, a lot of people will be disappointed to discover they are not it. ~ Bernard Bailey
You don't have to agree with me but personal attacks are a bit childish, no?
I can assure you it would claiming it sounded a whole lot better than a 'dedicated' Mac Mini, even if it didn't.
Even when streaming TIDAL, QOBUZ and ClassicsOnLineHD over the internet, which I'm no even sure it will do. ;-)
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