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In Reply to: RE: The state of music in the US posted by rbolaw on May 16, 2016 at 08:46:50
is what you experienced, and the state of advertising in NYC yet.
Business is business and the state of business for print papers is /has been shakey for a LONG time.
Most people heading to NYC are more interested in going shopping and taking in a play; not going to the BN or CH.
MOST of the advertising you're seeing is aimed at them.
Maybe next issue there will be a piece on some orchestra, band, musician you dig, one issue don't tell the whole story.
You'd need to track it for at least 3 months to discern any definite pattern/trend.
When I used to pursue the Times A&R (when the Arts were the Arts by most definitions) section some days it was a 4.5
minute read, other weeks 45 minutes worth.
That's as it has always been with ALL newspapers (New Yorker too).
If every issue ONLY had articles I was interested in, circulation would just plunge further.
As far as reaching me with advertiising, ALWAYS was a waste of time.
"Once this was all Black Plasma and Imagination"-Michael McClure
Follow Ups:
However, there was more interesting music in the advertising than in the editorial part of the paper that day. I guess the advertisers were aiming at the older existing readers. The editorial content writers were aiming to attract more yuppy readers in their 20s and 30s who care about Britney Spears and Chelsea Handler, knowing the older readers would stay anyway, having nowhere else to go.
spin off the globe. But, THAT'S always been the state of things with newspapers.
Hopefully things get a bit balanced out in some issues where someone reading about BS (YES, I
intentionally did that!) will finish a piece then read another about some young and coming
jazz or classical musician, then a piece about a ballet dancer or Malian Kora player...
THAT used to be the beauty of casually reading papers... a good article followed by another
good article... didn't/doesn't really matter on who or what, it's the joy of discovery from piece
to piece, week to week...
"Once this was all Black Plasma and Imagination" -Michael McClure
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