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In Reply to: RE: Not buying it. Pun intended posted by Analog Scott on November 14, 2015 at 13:12:55
I'm sure I've seen a couple with Yuja. Lisa too. The artist formerly known as Yundi Li too. And that's just DG. Also, there seems to be a series of special photo shoots and publicity shots that becomes available with certain new releases. For instance, consider Lisa's "Echos of Time" release:
(The booklet cover)
Other photos in the shoot:
Follow Ups:
Again I can only speak for Yuja on this subject but then again she is certainly the most obvious suspect is she not?
I did her makeup for her photoshoot for The Rach/Prok CD. Yeah...it was more or less organized by DG. The photographer was the wife of somebody already connected to the Simon Bolivar Orchestra. Not an actual fashion photographer. Just somebody's wife who did local sports photography. We shot in and around the concert hall.
Compared to the many publicity photoshoots I have done for film and TV this was beyond low budget and clearly was not given much thought at all. If that is in anyway representative of DG's focus on marketing I'd say they should fold tent now and cut their losses. And of course Yuja decided at the last minute not to use the photos for the CD cover and had them use photos from a non DG sponsered photoshoot.
So, yeah, they do photoshooots. Barely.....
This is quite clear from Lisa's "Echoes of Time" photo shoot (posted above), with its edgy surroundings and duotone processing. And regardless of whether the shoot was low-budget or not, these pictorial style booklets for classical releases seem to have come of age during the advent of babe (and boy-babe) musicians during the early to mid-2000's. The booklets differ in a fundamental way from what we used to get with the tired, stale, text-only CD booklets for classical (which had been the norm previously). I can't help but feel that this must have been a deliberate marketing decision on the part of executives at some level, but of course I don't know for sure.
It probably is as you say. But I think there is a misconception (not necessarily yours but in general) as to the mechanisms behind such things. It seems to me that there is this idea that there is a massive "industrial marketing complex" behind these artists. Having seen a bit of it I would have to say it is anything but that. I'd say it's much closer to college student art project than researched targeted marketing. Again only speaking from my experience with Yuja. This stuff is very shoot from the hip. You don't see a team of marketing specialists sitting in on the recordings or photoshoots. In fact the absence of any such presence was quite surprising to me.
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