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In Reply to: RE: Content is not King posted by rbolaw on September 06, 2014 at 06:42:04
I don't think there's any surprise that people will pay more for connectivity than for music, of course it has far greater necessity. All it's saying about internet-based music is that the overhead is lower and so total revenue required is lower. This is true but that's not necessarily a positive either, as the perceived value of digital products is much, much lower than physical ones. Like anything, the price people are "willing to pay" is a function of motivation and availability. If it's available for a low price of course people won't be willing to pay a higher price for it. If it's something they can't get for a low price, the price they are willing to pay is a function of how motivated they are to buy it.
It's worth noting that many of Napster's strongest proponents have since changed their tune, but the damage is long done.
Dave
Follow Ups:
And yet often on Amazon you can buy the NEW CD for less than the cost of a crappy MP3 download of the same material.
Go figure.
"[T]he perceived value of digital products is much, much lower than physical ones."
Maybe so, but music isn't a physical or digital product, is it? We lawyers use the clumsy term, "intellectual property", which works for our purposes, but doesn't fully describe it either.
I brought my family to a James Taylor concert this summer, at a pretty significant cost. We left happy but with no digital or physical products, and no intellectual property. OK, maybe a couple of photos on my smart phone. ;)
Well, recorded music is a product, in whatever form.
Dave
When selling your music downloads, offer to send (for an additional price, of course) a nice glossy photo or artistic poster. You can always bundle music with a physical product, and I agree it can have added appeal.
Anything to make the digital more tangible has to be a good thing IMO. Many people do something like that with Kickstarter campaigns, interesting to consider it on a more traditional sales front.
Dave
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