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In Reply to: RE: There can never be too many girls, but .... posted by Amphissa on July 19, 2014 at 15:14:57
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Labels like CPO, Sterling, Toccata and other specialty labels do quite well producing lesser known music. Hyperion has had great success with its Romantic Piano Concerto series, most of which consists of composers you never hear in concert anymore, yet it is wonderful music.
Fact is, I rarely buy warhorse music any longer. I've got more than 80 recordings of Rachmaninoff's 2nd piano concerto, more than 100 of his 3rd, and don't even want to count the numbers of recording of symphonies by Brahms, Mahler, Dvorak, etc. I've got quite enough of the same old same old. And with more than 30 recordings of the Bach cello suites, a pretty face is not going to entice me to buy another.
I now much prefer discovering less familiar music. There are websites specifically for discussions of less familiar composers and music. There are a lot more people who buy that music than you'd think.
"Life without music is a mistake" (Nietzsche)
You are more optimistic than I. Unknown young performers playing non-standard repertoire does not a best-seller make. Would that it could be possible.
A "best seller" in classical music is not a lot of CDs. And "best seller" is not the point. Small labels are able to record music with full orchestra and sell enough copies to make a profit. But they typically do not use performers who have already achieved superstar status, or the top tier orchestras and conductors, because they can't afford them. Still, some of these recordings do quite well in sales. It's probably a larger market than you'd thing, because there are a lot of classical music lovers who are just tired of listening to the same old same old every time they sit down. There are "best sellers" in the world of un-famous composers.
"Life without music is a mistake" (Nietzsche)
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