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In Reply to: RE: Has been for years posted by John Marks on March 28, 2014 at 07:31:07
This is the first time they sent me questionnaires regarding how likely to purchase a player piano as well as wanting to know my personal profiles. ( income, occupation, gender, race, age etc.. )
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Steinway was taken public by an investment group. Last year or the year before. (Whereas Steinway has owned Arkivmusic for quite a few years.)
I assume that the investment group really doesn't have a fingertipsfeel (fingerspritzengefühl) for the piano business, which anyway was shaken to its core by the 2006/2008 financial and real-estate meltdowns.
And so I assume that the New Corporate Overlords commissioned a survey company to ask a lot of questions on the idea that more information is better than less information, regardless whether the information is relevant.
In my never humble (but outsider) opinion, Steinway has priced itself out of its former catbird-seat position in the educational market (only the most well-funded schools can afford to have all their practice pianos be Steinways these days) and the pre-bust days when you could roll a trophy piano into the easy-in/horror-out mortgage on your McCastle are long gone, never to return.
So, it's not irrational to take a survey, but, it may be irrational to act upon its results and nothing else.
JM
No doubt that the investment group looking at the *worth* of Arkiv customer base to see if they could cross sell something.
Hope the new owner will not ruin a good thing.
I am guessing but the survey sounded like they might be testing out a ultra high end player piano like Duo Art to market.
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