- Posted by grantv (M) on May 29, 2009 at 14:01:51
In Reply to: RE: brain storming with Magnepan posted by wendell diller on May 29, 2009 at 13:45:11
Let us know further details as it progresses if you do go down this path.
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In Reply to: RE: brain storming with Magnepan posted by wendell diller on May 29, 2009 at 13:45:11
Let us know further details as it progresses if you do go down this path.
Hello all,
The following is just my take on Wendell Dilling’s post.
IMHO, the question appears to be: How can Magnepan gain better access to, advertize, and serve those who continue to spend money on audio gear, in spite of the current economic downturn?
Hence, the suggestion that “the underlying theme is efficiency”, and that writing “think pieces” would (presumably) address the questions/concerns of the majority of said consumers, who want to make general (rather than DIY) improvements to their existing entertainment systems - and thus provide a means for Magnepan to assist consumers.
This would indicate to me that the people at Magnepan have good reason to reach out for ideas from consumers and users, and from those who are devoted audiophiles who love music and continually seek the improvement of music reproduction, like the people on this forum :)
As it has already been stated, the general public is probably quite happy with their stock Magnepan speakers. However, that doesn’t mean these same people aren’t interested in finding ways to improve or enhance their current set-up. This may include such things as a cost effective means to incorporate dedicated 2-channel systems with flat screen TV’s and surround sound in order to achieve an A/V system that doesn’t require purchasing a whole new and separate system. Perhaps there are many consumers interested in acquiring a bass delivery system that is relatively inexpensive, attractive, and unobtrusive, but are not educated enough to make choices that best suit their needs.
The problem is how to find out what current consumers’ needs are, and what they are willing to spend money on.
If I were responsible for ensuring the financial health of a company such as Magnepan (a significant responsibility), I too would look at new and creative ways to encourage enhanced awareness and appeal for our products.
I’m no marketing specialist but if I were to consider a few ways to address the goal mentioned above, I would focus on several key areas:
1. Improve my relationship with dealers and encourage them to promote the unique solutions our products can provide their customers. This may include many elements, including: a new or improved marketing approach, special promotions, dealer/consumer incentives, product training, etc.
2. Solicit help from those who are best suited to provide information concerning current consumer trends.
3. Solicit the thoughts and opinions of existing Magnepan customers in order to better understand their general concerns and learn about the types of system upgrades they are currently considering.
4. Seek a means to facilitate the 2-way type of interaction (brainstorming) that point 3 requires in order to respond, inform and educate existing customers about existing, new, or soon-to-be-realized solutions.
It may be that Mr. Dilling is currently implementing step 4.
In any event, it might be helpful to Magnepan if those of us on this forum could look at the bigger picture (i.e. how purchasing new Magnepan products could enhance our systems, or how to market to those who don’t own Maggies) rather than focus on our personal desires for improved x-overs, new wood panels, or special lines of upgraded product.
Just my $0.02 worth,
R7-12
And send them a pair of MMG's for House to have in his office.
They would look fabulous in that set and talk about advertising!
House is quite the audiophile, I could definatley see him with a pair of Maggies!
Now that sounds like the suggestion of a marketing pro!
Do it!
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