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In Reply to: RE: McIntosh fans posted by BCR on May 10, 2016 at 18:58:12
Neat piece. I remember when Mac did testing clinics. Bring your amp, no matter the brand, and they would generate data paper on it's performance. Marantz did them as well.
Follow Ups:
The clinics were a pretty amazing sales tool. After hosting a couple clinics, the dealer would have binders full of results - Mac and non-Mac. When a customer asked why he should spend so much for Mac as compared to, say Dyna or Pioneer, all it took was a look at the clinic results and the Mac sale was closed. Almost all Mac gear met specs when it came in, and the contrast between that and other brands was stark.
While I worked for a hifi dealer, we did a clinic, which were always on Saturdays, and the Mac techs worked with ours through most of the night. We had dozens of pieces come through. One Mac amp needed a part we didn't have, so the factory shipped it air freight, we picked it up at the airport Sunday morning, and got the amp back to its owner, meeting specs.
Clinics were not only effective for getting new Mac owners, but they were good for getting Mac owners to trade up. They had already brought in their Mac amp/preamp, which is the nuisance part of a trade-in, so getting them to trade it for a new Mac piece was pretty easy. Shiny bright new meters and all that.
WW
"A man need merely light the filaments of his receiving set and the world's greatest artists will perform for him." Alfred N. Goldsmith, RCA, 1922
Really enjoyed that piece.
I have been a fan since I was a teenager in the early 70's.
Had a 7270 and sold it. Still kick myself for that especially after it was totally destroyed in shipping on the way to it's new owner.
Thanks UPS!
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