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In Reply to: RE: Forget the Viagra boys... posted by BCR on April 12, 2015 at 18:37:06
When I first saw this advert I couldn't decide if it was a fiendishly subtle joke or an extraordinarily clumsy attempt at repositioning the new Thiel brand. After reading the responses so far, I'm still not sure.
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In my mind it was a try for a 50's - 60's nostalgia piece. Of course, in our present society where everything has a sexual connotation the word "elevate" does stand out.
....could be a spoof of the "what sort of man reads playboy" mentality/campaign of the 70s as mentioned elsewhere. For full effect, you probably had to be there.
That is precisely what I flashed on when I saw it. Maybe that's not what was intended, but it certainly had that effect on me, even if unintended.
Frankly, triggering memories from youth in middle aged men seems a very reasonable advertising technique. Hard to believe those ads from the 60's are a half century old now. Geez, I remember when I was a kid in the 60s thinking that something from the early 1900s was absolutely ancient and utterly foreign to my experience. I wonder if the kids today think that way, or whether 60's retro is cool enough to bridge the gap.
The ad does have a "noir" quality to it.
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