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In Reply to: RE: Nothing against the Chinese posted by jedrider on October 25, 2014 at 11:26:56
.... It is isn't pretty.
When Jaguar was owned by Ford, Jaguar lost money hand over fist. The whole debacle cost Ford billions of dollars.
Tata came along, an Indian company, and turned Jaguar's fortunes around very quickly. Jaguars are still built in England but now under different ownership they are very reliable, good quality control and is now a profitable marque.But would we want BMW selling out to Ford, for instance?
Depends who the "we" are.
Looking at the Jaguar debacle I suspect most people in the world would not want Ford anywhere need BMW.
Hold on to your hat, it is more likely Tata buying Ford than Ford buying BMW. If this were ever to occur the moral indignation on this site could be picked up with a shovel. :)
Smile
Sox
Follow Ups:
First thing Ford did was to revamp the archaic Jaguar electrical system which to be polite, sucked big time....
You know the classic joke about British drinking warm beer , right? They use Lucas refrigerators....
... Ford did one thing right and fudged everything else.
The reality is, Jaguar under Ford ownership was bad for the Jaguar marque and lost Ford billions of dollars.
Under Tata ownership Jaguar is having a huge resurgence and quality control is the best it has ever been at Jaguar. And importantly, it is now profitable.
Tata is succeeding where Ford failed miserably.
Smile
Sox
Actually it was Ford of Germany, who failed at jaguar,
Just so you guys know, there are ZERO Krell products made in China now. The 550i and 300i where made there, but were dropped from the line a few months back. All products are again made in the US.
Taylor
Jaguar Land Rover is profitable. Ford merged them after buying Land Rover from BMW. Ford sold both brands to Tata as a package and Tata continues to run them as a single business. Land Rover accounts for something like 80% of the sales and the vast majority of growth over the last 5 years. From what I read, Land Rover was always profitable under Ford and according to Tata, the combined unit of Jaguar + Land Rover became profitable in their last year under Ford. They posted big losses in their first years under Tata due to the GFC sales slump, and in the last few years they have rebounded big time like most other high end brands. Land Rover must be selling at least double the number of cars it did 5 years ago. When I'm in London, I see Land Rovers everywhere now, but still very few Jags. I hear Jaguar sales growth is stronger in China.
Without the capital infusion from Ford, Jaguar would have gone bankrupt. The same would have happened to the rest of the Rover group brands if not for BMW. These foreign investments saved the British auto manufacturing industry.
I don't know if Jaguar quality has really improved or not, but I would hope so. My wife and I have two lady friends who have owned Jags in the last decade and they were very expensive to keep on the road. Their performance wasn't particularly impressive either, so it's never been a brand that I'm interested in owning.
...Please be specific.
Cheers.
Smile
Sox
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