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In Reply to: RE: My Business Model posted by jedrider on September 07, 2014 at 10:31:53
Locate by trendy restaurants and in high traffic areas does not work for high end audio. It is a destination business. If people are interested they will travel to find you. The biggest high-end audio shop in Southern California is in a industrial area with no car traffic or foot traffic. They carry more high-end audio than most of the other stores combined. So don't waste your time trying to locate by the ferrari dealer or a chic restaurant. Locate out in the boonies and hope people come to you. The reason the store in SoCal does so good is. He is constantly picking up new lines where the other stores have been carrying the same goods for the last 20 years. By having many lines he gets the customers that want the latest and greatest. From a business stand point he is very smart.
Follow Ups:
What's the name of the store?
Sunny's audio and video. Covina, California. Absolute sound recently had his store in their magazine. He held an audio event there and a lot of manufactures showed up along with the editor of absolute sound robert hardly.
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