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In Reply to: Situation with an audio dealer - opinions wanted posted by Plinko on May 2, 2007 at 13:41:14:
So, it is going to cost you $150 to return the item to him? Whereupon he will re-box it and sell it as new. I worked in the biz for several years selling hi-end, this is EXACTLY what will happen. Why you should be charged $150 for 15 minutes labor on his part is beyond me.The way we used to handle it was we'd loan the customer our demo unit on Fri. evening and allow them the weekend to try it out. They had to return it Monday in the same condition in which it was received. We put it back on display. There was NEVER any charge to do this and we had quite a few sales using this tactic.
You're being fucked without being kissed...
-RW-
Follow Ups:
your take is pretty much different than 100% of the opinions previously offered!Thanks for the input. I found a dealer who will do the return (after a week) free of charge and he's also a Devore dealer. Just like yesterday, we had a pleasant telephone call. ;-)
I believe most specialty dealer will offer home trial. That is what demo unit for. Most of my customers actually want to keep the demo unit instead getting a new from the box unit for the same price because the demo unit has already been broken-in.However, because of some mail-order customers lacking the confident, most of them want a new from the box unit. I even received an reply saying that how can he certain that I am not boxing up the demo unit and send it to him. Those customers just don't understand that I don't actually want to sell the demo unit unless the model is phasing out.
Paul Lam
P.L.C.Lam Consulting Inc.
I guess this dealer did not see this one as a demo. There are a couple local dealers who will allow take home and one, since I know him, will allow without taking payment. However, product selection is very limited.It was a new product and he had not bought any stock of this product. It was going to be drop-shipped. Maybe he wasn't planning to have a demo for this unit in stock? I don't know. He did say his restock fee was 20%. Whether this is for all products or just this instance, I do not know.
because it is a big benefit to them and helps their sales. I just talked with one over the phone and we might do a free trial in a few weeks.in this dealer's case, he wasn't willing.
(all of these exclude return shipping, of course)
I found another dealer who was willing to do it for free. It will likely benefit him with regards to a future sale to me. I believe that the onus simply isn't all on the consumer to buy their way into better deals or arrangements in the future. I believe it should be a mutual relationship from day one.
I see from the posts here that most consumers think it's fair and would be happy to pay a restock fee of 20%. I don't understand it and I guess that is why this thread was so interesting to me. The times where a consumer would say, "yes, I'll gladly pay that", are fascinating. I was actually convinced but now I'm not so sure again now that I found a dealer who would work with me.
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