DVD-Audiobahn

So how many people are using the DVD Audio function?

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Ole Lund Christensen

(M)

In Reply to: Re: DVD Audio players sell, so why do the discs not sell? posted by Max on March 04, 2004 at 05:26:53:

Let us define using as buying 5 DVD Audio disc pr year
How many of the 14 million players are used as DVD Audio Players?

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Nobody can tell... - Frank. 07:42:54 03/04/04 (2)
But since these players are more expensive in general you can bet that people buying these players are more knowledgeable about their players capabilities.
As pointed out below this comparison is meaningless.
Any fool can understand that sacd's 'succes' is largely because a small audiophile community supports it.
These people are just a tiny fraction of the market and they are not taken seriously by most of the record industry.
This 'succes' is in reality not even a succes but a loss...
Audiophiles are willing to buy lots of music anyway. If there wasn't sacd they would have bought the cd. So instead of selling a cheaper to produce cd they now sell a more expensive to produce sacd/hybrid.
It's just a sale that replaces another sale with a smaller profit margin.
DVD Audio is more or less a new market that needs to be developed.
First of all to migrate the music business to a better protected DVD format. And also to attract people to buy music again by offering a more attractive 'album experience'.
It's about reviving a business.
Ps.
The average cd buying habit was around 15 redbooks a year...
So that's why 5 discs per sacd player cannot be considered a success.
It's because we all know that sacd's 'succes' is largely supported by a tiny fraction of the market (audiophiles) who are supposed to buy far more discs than this 15 disc per year avarage for redbook.
Frank
- SACD's success is DVD-A's loss, you mean - Skip 03:03:34 03/05/04 (1)
  If SACD had not been released I would have bought a DVD-A player earlier. But with the availability of hybrid disks I bought over 60 SACDs before I had an SACD player. Some of those were SACD versions of CDs that I already own, and some were artists I had never heard but drew my attention due to the SACD format. In both cases I would have been much less likely to buy the CD.
  If the DVD-A folks had their act together I might own around 200 DVD-As instead of SACDs.
  - Of coarse, - Frank 05:05:42 03/05/04 (0)
    That's exactly why Sony and Philips rushed to market with immature technology.
    They created what is known as the 'format war'.
    No doubt it contributed to the retail bottleneck problem.
    The formats got stuck as a niche format.
    In you're case you where planning on buying into hires.
    The point is that less than 1% (that's us) of the buying public are driven by 'audiophile' motives.
    It's the other 99% market share that matters. These people don't buy the disc because it boasts a sacd logo or hires content. Even if they buy far less on average than audiophiles that's still a far bigger marketshare. These people want cool features.
    These people buy one DVD Audio disc from their 'cool' artist. They can even take that disc to a friend and play on their dvd or pc to show of the surround tracks.
    Frank
Ole, look at what we do know . . . - Martin , 06:37:42 03/04/04 (3)
. . . i.e. all DVD-As are being played in DVD players. Or put it another way: No DVD-As are being played in CD players! (But the DVD-As ARE being played.)
Therefore, all DVD-As sold thus far is 100% "new business". For example, all the 15,000+ copies of Naxos Four Seasons (classical!) DVD-A sold thus far is totally new business.
Now all we need is DualDisc to mop-up the rest of the market share to speed-up the mass-market uptake of DVD-based audio in "bricks'n mortar" record stores. Bingo.
(Up till now, downtown record stores have been the bottleneck for getting DVD-As to the masses because of the confusion regarding which aisle to put them in. With DualDisc, that confusion should go away, because they will go where all albums normally go).
- Re: Ole, look at what we do know . . . - izamber 09:56:46 03/05/04 (2)
  > (Up till now, downtown record stores have been the bottleneck for
  > getting DVD-As to the masses because of the confusion regarding
  > which aisle to put them in. With DualDisc, that confusion should
  > go away, because they will go where all albums normally go).
  I had a brief exchange with a knowledgeable clerk at the outlet of a major chain here in my town (he isn't into hi-rez personally, but he has a Copland CD player, which classifies him as an audiophile in my book, you don't spend 2500 Euro on a player if you don't care about sound quality), started by my purchase of a Naxos DVD-A: he was trying to explain to me that there was no video content. I came away with the impression that they are concerned about returns of DVD-As from people who buy them thinking they are videos and bring them back to the shop when they find there's no video (or there's too little video for what they paid for the disc, in their opinion).
  Igor
  - Re: Ole, look at what we do know . . . - Martin , 10:09:38 03/05/04 (1)
    But has that "concern" been borne-out in practice?
    - Concern... - izamber 14:43:50 03/06/04 (0)
      He wasn't that explicit, the exchange was brief, but, you know, the policy is, tendentially, no returns will be accepted if the seal is broken. I'd guess they had some discussions with customers, so they prefer to prevent them about what they're buying - and the guy isn't that talkative, normally (furthermore, they had no more than five classical DVD-A or DAD, 2 Naxos and 3 Arts, so I guess they don't have much of a problem anyway...)
      Igor

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