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In Reply to: RE: I obviously disagree posted by John Marks on May 04, 2015 at 07:35:31
I can't speak to the Rolls ad because I probably wasn't born when that ad came out - but Rolls went tits up either way so whatever they were doing wasn't working in the end.I have never seen a single advertisement from anyone on anything that has made may say "I have to buy that" or "I have to try that" In fact certain ads have the opposite effect to the point where I swear to myself I will NEVER try or buy the product. Usually due to the frequency of them. I watch MLB highlights on MLB.com and between every 30 second clip there was an ad for an energy drink - nope if I see it I will keep on walking. So annoying.
Which isn't to say that some ads aren't clever or memorable but the ad itself usually doesn't stick - I remember Mikey Likes It - but I could not tell you what it was that Mikey likes. And if I don't like the food the ad isn't going to make me buy it.
The Rolls ad it seems to me shifted erroneous notions of what Rolls Royce was selling - big deal. What is an audio advert in Stereophile going to do to change people's mind - "hey the sound of our speakers is better because we use space age yadda yadda cabinetry and our tweeter is pistonic blah blah blah.
Yeah that BS works on some readers I suppose and at the prices of some gear you don't have to convince too many.
As for what makes a good website - well I took a course and I agree with you. A lot of them stink but it still depends on WHO is looking. For instance all Audio Equipment websites that play music when I go to the site is automatically garbage to me. Any screen that comes up and I have to press "Skip Intro" is automatically a pile of dog poop to me. But some of these guys have paid someone money to create all that - it's not "the standard package" so in some school somewhere it was taught that having an intro was a good.
Personally I like things that are dead simple to use and easy as possible to find things. I use classic mode looking at audiopasylum and to me this is BY FAR the best layout of any audio forum by a mile. Classic mode AA.
I go to a site I want to see what it sells, what is the company philosophy. A single one page print ad can't do that for audio. Sure the Rolls ad is good - takes preconceived notions and says no this car is affordable - no it's actually smaller than you think, no you can drive it yourself etc.
Show me 5 audio equipment adverts that will make me rush out to buy or even try the gear and I will change my mind. I find car ads a lot more "professional" for the most part - probably because they spend more on their marketing that the top 5 loudspeaker companies spend on total production combined.
Edits: 05/04/15Follow Ups:
If you really want to reach your audience you could do what MBL did a few years ago with their video of the frustrated music lover who thought he had a defective disc due to the sound of the conductor's baton being broken at the end of the performance. NO, just a very revealing audio system. I thought that was very creative and if I had the money.....I would own MBL. Just to watch the owner use the gear was impressive in how smoothly it operated. You often need time to really tell your story.
Jim Tavegia
jm
It may be, but at those prices it had better be more than just audio bling I would hope. What I did find somewhat funny is to complain about CD sound quality...haven't many been there and done that. Or, the old cd to SACD trickery.
Regards,
Jim
Jim Tavegia
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