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100.2.34.3
In Reply to: RE: But..But..But..But.. posted by The Duke on April 28, 2015 at 20:20:41
Memory really requires salience and, for me, ads have little/none. I read the NY Times every day and I have been on their reader's panel for more than a decade. Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement. Even though I have read the particular section and, often, read an article on that same page, I cannot recall seeing the advertisement except in, perhaps, 1 out of 20 cases.
No doubt there is always some subliminal effect but if it never rises to the level of consciousness, how can one know that there was or was not an ad?
Follow Ups:
If you are a on a reader's panel for which you're regularly asked to look out for ads, it would seem you're more conscience of them than average readers.
Conversely, it seems you're leaning towards the 'live under a rock' ("...how can one know that there was or was not an ad?") defense. As far as your recollection of materials put before you in general, who knows unless your responses are rated?
1. I am not asked to look out for ads and, if I had been, I would not participate. There are occasional polls about editorial content.
2. My experience with reading the NYTimes and with the panel is my point.
"I am not asked to look out for ads and, if I had been, I would not participate. There are occasional polls about editorial content."
I was responding to, "Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement."
Do you think your attitude/awareness of ads is typical of the average Stereophile reader??
And if so, why would a manufacturer/dealer/distributor spend money to appear in the magazine you write for? What is their ROI?
Well, for Fremer, Dudley, and Atkinon's sake, I hope not. As freelance contributor who I am guessing does not need the income, I guess what do you care.
Although, someone please correct me if I am wrong, but there still is no metric for measuring efficacy of print ads.
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