|
Audio Asylum Thread Printer Get a view of an entire thread on one page |
For Sale Ads |
96.225.47.191
In Reply to: RE: But..But..But..But.. posted by Kal Rubinson on April 28, 2015 at 14:35:10
Kal, no disrespect intended but when you say you don't look at ads in the magazines, it strains credibility. You may think you're not looking but it does registers in your brain on a subliminal level. And there's nothing wrong with that. Reviewers are people, too. Looking won't corrupt you. You (and others) have professional standards that you won't allow to be violated.
Follow Ups:
I read all the reviews and look at all the adds, but the selection very rarely includes SET amplifiers or speakers to match.
I have decided this is a blessing to owners of SET systems, as one does not have to wade through the noise.
Of course SET is not dead, far from it. But the Sound Practices model is not financially feasible in the world of gear magazines.
Observe, before you think. Think before you open your yap. Act on the basis of experience.
Memory really requires salience and, for me, ads have little/none. I read the NY Times every day and I have been on their reader's panel for more than a decade. Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement. Even though I have read the particular section and, often, read an article on that same page, I cannot recall seeing the advertisement except in, perhaps, 1 out of 20 cases.
No doubt there is always some subliminal effect but if it never rises to the level of consciousness, how can one know that there was or was not an ad?
If you are a on a reader's panel for which you're regularly asked to look out for ads, it would seem you're more conscience of them than average readers.
Conversely, it seems you're leaning towards the 'live under a rock' ("...how can one know that there was or was not an ad?") defense. As far as your recollection of materials put before you in general, who knows unless your responses are rated?
1. I am not asked to look out for ads and, if I had been, I would not participate. There are occasional polls about editorial content.
2. My experience with reading the NYTimes and with the panel is my point.
"I am not asked to look out for ads and, if I had been, I would not participate. There are occasional polls about editorial content."
I was responding to, "Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement."
Do you think your attitude/awareness of ads is typical of the average Stereophile reader??
And if so, why would a manufacturer/dealer/distributor spend money to appear in the magazine you write for? What is their ROI?
Well, for Fremer, Dudley, and Atkinon's sake, I hope not. As freelance contributor who I am guessing does not need the income, I guess what do you care.
Although, someone please correct me if I am wrong, but there still is no metric for measuring efficacy of print ads.
Post a Followup:
FAQ |
Post a Message! |
Forgot Password? |
|
||||||||||||||
|
This post is made possible by the generous support of people like you and our sponsors: