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In Reply to: RE: Question for John Atkinson posted by stehno on April 26, 2015 at 20:11:27
Seems to me there are only positive and negative reviews. Had the aforementioned reviews been positive reviews, then would you complain Stereophile handed out positive reviews in order to curry advertising? Have you complained in the past (I'm too busy to research) that Stereophile hands out positive reviews (because everything is a positive review - except in this thread) to generate advertising dollars?
It seems we are left with people who complain about both positive and negative reviews. Some people just like to complaint. My guess is that most of the people who complain about Stereophile don't know whether they are pitching or catching.
Follow Ups:
...is critical, mentioning negative aspects of performance, even when the overall review is positive.
I don't think this thread is about whether the final verdict of a review is positive or negative per se, but rather about the magazine's motivation for a positive or negative review. I certainly agree you can take virtually any Stereophile review, place the positive and negative comments on each side of Lady Justice, and her scales will, typically, balance toward a positive review. But I think the OP was looking at reviews in which he believe the scales tipped towards the overall negative review, and concluded that the reason for the negative reviews was because the manufacturer did not advertise in Stereophile. My only point was that if the review was positive, he would just as likely conclude that Stereophile publishes the positive review because it wants to attract another advertiser. They can't win.
It seems that your being too busy to do any research on the matter has led you to the wrong thread.
Why not try your posts in this thread instead where they may make more sense?
As a reviewer, I have no idea of who advertises or not. Sure, I could scan each issue and look but, frankly, I don't read ads (as much as possible) in any of the publications I read in any field. Occasionally, I am distracted by one of outstanding beauty or ugliness but that is rare.
I suspect that most reviewers are similarly uninterested.
Kal, no disrespect intended but when you say you don't look at ads in the magazines, it strains credibility. You may think you're not looking but it does registers in your brain on a subliminal level. And there's nothing wrong with that. Reviewers are people, too. Looking won't corrupt you. You (and others) have professional standards that you won't allow to be violated.
I read all the reviews and look at all the adds, but the selection very rarely includes SET amplifiers or speakers to match.
I have decided this is a blessing to owners of SET systems, as one does not have to wade through the noise.
Of course SET is not dead, far from it. But the Sound Practices model is not financially feasible in the world of gear magazines.
Observe, before you think. Think before you open your yap. Act on the basis of experience.
Memory really requires salience and, for me, ads have little/none. I read the NY Times every day and I have been on their reader's panel for more than a decade. Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement. Even though I have read the particular section and, often, read an article on that same page, I cannot recall seeing the advertisement except in, perhaps, 1 out of 20 cases.
No doubt there is always some subliminal effect but if it never rises to the level of consciousness, how can one know that there was or was not an ad?
If you are a on a reader's panel for which you're regularly asked to look out for ads, it would seem you're more conscience of them than average readers.
Conversely, it seems you're leaning towards the 'live under a rock' ("...how can one know that there was or was not an ad?") defense. As far as your recollection of materials put before you in general, who knows unless your responses are rated?
1. I am not asked to look out for ads and, if I had been, I would not participate. There are occasional polls about editorial content.
2. My experience with reading the NYTimes and with the panel is my point.
"I am not asked to look out for ads and, if I had been, I would not participate. There are occasional polls about editorial content."
I was responding to, "Every week or two, they send a questionnaire about the previous day's edition and, typically, ask detailed questions about an advertisement."
Do you think your attitude/awareness of ads is typical of the average Stereophile reader??
And if so, why would a manufacturer/dealer/distributor spend money to appear in the magazine you write for? What is their ROI?
Well, for Fremer, Dudley, and Atkinon's sake, I hope not. As freelance contributor who I am guessing does not need the income, I guess what do you care.
Although, someone please correct me if I am wrong, but there still is no metric for measuring efficacy of print ads.
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