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In Reply to: RE: Now your new mission is... posted by mkuller on April 25, 2015 at 10:58:21
I only report the facts bro:
Nola: pan
Coffman: pan
Sjofn: pan
Bricasti: pan/lukewarm
Nola: non advertiser
Coffman: non advertiser
Sjofn: non advertiser
Bricasti: non advertiser
Follow Ups:
...that support your narrative.
You have a big future on Fox News.
Fox news? I think you mean MSNBC....or the just make up truths whole cloth.
Nah, I am an Obama loving leftie and I despise Fox Lies.
z
this is silly; simple anecdotes that conveniently fit your narrative. You ignore any evidence to the contrary.Stereophile is not perfect - it's run by humans, humans that interact with the manufacturers of the gear they review (regardless of who does or does not advertise). But your crusade to impugn it is full of holes. IMO, they do a commendable job given the realities/circumstances. I 'spose they could be more like Consumer Reports but, then, they would suck!
Edits: 04/26/15 04/26/15
Fair, enough, I don't know what I wrote that was inaccurate.
4 damaging reviews, 4 non clients.
the multiple non-advertisers listed in Class A or the examples of advertisers with unflattering reviews. But, yeah, 4 non-advertisers with 4 unflattering reviews is a slam-dunk /sarcasm/
Indeed they would.
Regards,
Geoff
Does Shindo, DeVore and Audio Note advertise in Stereophile?
I have not bought an issue or seen one in many years but I was under the impression Shindo doesn;t advertise (or even seek reviews) and occasionally AN dealers will run an ad but not the manufacturer, and I was told by someone on a forum that DeVore doesn't advertise. These companies have all been in class A and B.
I think with the advertising thing a company would want no less than class A. The marketing boost it might provide a company could be high I suppose but then a lot of companies that got class A went belly up over the years so who knows.
You'd have to take Class A - here are the power amps:
Example:
Classé CA-M600 monoblock: $14,000/pair
Classé CT-M600 monoblock: $13,000/pair ✩
Constellation Centaur monoblock: $54,000/pair
Dan D"Agostino Momentum monoblock: $55,000/pair
darTZeel NHB-458 monoblock: 151,000 CHF/pair
Electrocompaniet AW400 monoblock: $14,198/pair ✩
Lamm Industries M1.2 Reference monoblock: $26,990/pair ✩
Mark Levinson No.532H: $8000
mbl 9011 Reference monoblock: $106,000/pair
Musical Fidelity M6PRX: $3495 $$$
Parasound Halo JC 1 monoblock: $9000/pair $$$ ✩
Pass Labs XA60.5 monoblock: $11,000/pair
Pass Labs XA30.5: $5500 ✩
Plinius SA-103: $10,150 ✩
Simaudio Moon Evolution 880M monoblock: $45,000/pair
Soulution 710: $50,000
Ypsilon Aelius monoblock: $36,000/pair
Audio Research Reference 150: $13,000
Audio Research Reference 75: $9000
Conrad-Johnson Classic 60 SE: $5000 ✩
Fi 421A: $4575
Lamm ML-3 monoblock: $139,490/pair
Lamm ML2.2 monoblock: $37,290/pair
Luxman MQ-88: $8000
McIntosh MC275: $5500 $$$ ✩
Music Reference RM-200 Mk.II: $4900
Octave Audio RE 290: $10,000
Rogue Audio M-180 monoblock: $5995/pair ✩
Shindo D'Yquem monoblock: $24,995/pair
Shindo Cortese: $10,995 ✩
Shindo Haut-Brion: $10,995
VTL MB-450 Series III Signature monoblock: $20,000/pair ✩
So there are 32 amplifiers listed above in class A - if someone has Stereophile issues they can determine which ones advertise and which ones don't. Provide a percentage.
But here is a side issue - some small companies simply can't afford to advertise in Stereophile.
Guys always blasting Stereophile might want to ask John Atkinson for a rough price on what a one page advert in one monthly issue costs. Small companies can't even afford their own shows - they have to SHARE the room with other manufacturers as it can run well over $10,000 for a room at an audio show. And if you want to move furniture some hotels charge up to $500 to move the bed etc. Advertising in the print magazines can be very high and presumably they have to pay something to advertise on Stereophile's (and other) webzines and sites.
The only ones I have personally not seen advertise in stereophile are:Shindo
Plinius (they might have)
Fi
Music ReferenceDo the math. BTW, Fi and Music Reference are outliers in that they are one man companies.
If anyone can add or subtract to that list, fine by me.
One thing you over look is that reviewers, like say Art Dudley or Fremer more than likely choose to "review" something they know they want to buy, like Music Reference or Fi, for which there would be no other way to audition the piece.
Some of the guys I know who write for e-zines says this common practice for esoteric gear, where the companies do not go to shows and have almost no dealers.
Edits: 04/26/15
Of course, if you buy one print ad you pay an annoyance-factor premium. The more ads you enter into a contract for, the cheaper each ad costs. There is usually a discount for running the exact same ad with no changes multiple times.
The conventional wisdom is that you have to run an ad four times to get any impact. So, first crack of the bat, most advertising professionals would say that running four smaller ads is a safer bet than running one big ad.
So by my PURE educated guesswork, a 4-ad campaign in the small space ads in the back of Stereophile would cost somewhere between $1500 and $2000 plus the cost of producing the art.
Whether full-page ads work twice as effectively as half-page ads, well, there are reasons that colleges teach courses in advertising and people get degrees in Marketing!
Advertising is equal parts art, business sense, and social science. Testing against the control is how ads get refined. The WSJ still mails out that direct-mail letter about the two guys who graduated college at the same time, because nothing has pulled better than it. Almost needless to say, most of the ads that run in audio magazines read like they were (1) thrown together in-house at the last minute or (2) were put together by an amateur graphic designer who has no idea what makes a good ad work.
What makes a good ad work? (1) AIDA. (2) FFBs. (3) The all-important "WIIFM?" (4) The headline. (5) The Call to Action. (6) The offer.
Etc. Most amateur ads are what pros call "Tombstones." "Here Lies a Product." No pun intended! Most ads are, "We are a company. Here is our product. We assume that its virtues in the abstract and its benefits to you and how you live must be self-evident, because we fail to mention them."
A marketing campaign has to be at least a "tripod." It has to have at least three independent elements working together. Except many people think that if they propitiate the gods by buying an ad, everything will be rosy. "It takes more than Martinis, Mister!"
jm
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