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In Reply to: RE: The last 3 companies skewered by Stereophile..not advertisers? posted by Sprezza Tura on April 24, 2015 at 22:00:12
You'd prefer a scenario where manufacturers place ads in expectation of a tit for tat and threaten to pull their ad money if they don't get a positive review?S'phile ain't the only game in town. Manufacturers have other options to "fight back". As I mentioned in another thread below, here's what Tone Audio said about the Coffman product panned in S'phile:
"So with that in mind, we award the Coffman Labs G-1A one of our Exceptional Value Awards for 2012 and look forward to the company's future offerings."
Many more times than the opposite products from companies that don't advertise in S'phile have received glowing recs - including quite a few that my ears told me were mediocre or worse, and not even remotely worth the asking price. The last thing I'd complain about is the tiny % of negative reviews, whether the products come from advertisers or non-advertisers.
Edits: 04/25/15Follow Ups:
You may have just proved my point..checking Tone, Coffman IS an advertiser there....
A positive review of a product from a company that doesn't advertise, or a negative review of a product from a company that does advertise.
A magazine that doesn't accept ads doesn't have this issue. All reviews have more credibility when there is no ad money involved.
Let's see, there's "Audio Critic" (LMAO), "Audio Perfectionist" (this was decent, especially when Buettner was contributing but nothing new for years), and "Hi-Fi Critic" (which I 'spose is decent but I haven't really read their stuff). Did I miss any?
I quite like Stereophile despite its inability to be perfect (what is?). I like the writers (some more than others), the range of gear reviewed, and the measurements. It's too bad there aren't parallel mags like in the UK: one for budget gear (eg, What Hi-Fi) and one for $$$ (eg, HiFi Plus).
nt
Exactly, the chips fall where they may.
The other idea is that every manufacturer of any device that Stereophile might review knows exactly the parameters that JA measures every time a player, DAC, amp, speaker, etc comes through his doors. There are no surprises, so any given manufacturer can do those same tests in house or hire them completed and know before hand what he is sending in for review. They would then have the choice to have something reviewed, or not. Pretty simple to me.
If your particular piece doesn't measure well you should know the design trade offs that were made and the reasons for them, and their sonic implications. There have been pieces that reviewers likes that JA felt were not SOTA measurement wise. I would still not complain or ridicule some one for wanting to own it and enjoy it.
I would also suggest that many of the demo pieces that make their way around to different reviews always come back to the manufacturer for a check over before heading out to the next reviewer. It is not the reviewers' responsibility to know if something is broken and they may not have the test equipment or testing skills to do so. I think it is also smart for manufacturers to be part of the set up in a reviewer's place, if possible, to insure all is well before hand.
Jim Tavegia
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